Nokia has been a well-reputed name in the world of tele communication. This company is Finland brand and had been known to have designed, manufactured and launched durable mobile phone sets. Despite delivering a considerable corporate performance consistently Nokia failed and lose its grip over the market. Nokia’s market share got considerable reduced after the invention and rampant sell of touch pad smartphone. One of the negative strategic decision that Nokia took was not to keep pace with the new technology trend thinking that the market will soon switch back to the QWERTY keypad phones. As known, since touch screen phones got introduced in the market, it have shown a tremendous growth and the users have shown huge response to this innovation.